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How to Build a Strong Brand Identity in the Digital Age.

The business world is ever-evolving and extremely fast-paced. In this highly competitive era, it is imperative to create a strong brand identity to be visible and relevant in the market. The world is in its digital age. Thus it is important to utilise digital tools...

Winning the Game with Pay-Per-Click Advertising.

The digital landscape is ever-evolving. In this fast-paced, competitive world, businesses are constantly in search of the best marketing strategies to drive traffic, promote their business and generate leads. One of the most striking digital advertisement methods is...

Why is Digital Marketing important for Start-ups?

Marketing is crucial for any start-up! Marketing doesn’t only help in brand building but also helps reach out to the target clientele and engage them. But over the years, the marketing trend has shifted to Digital platforms. In today’s digital age, establishing a...